2007 Academy Awards Recap! How Green Was The Red Carpet?
The confetti has fallen, the set has been struck, and the awards have all been tucked away with their new owners . The largest entertainment party of the year is over, and it's time for a brief recap of all that was good and green (a first!) at the Oscars. (For a more substantial recap, you can check out my live blogging post here.)
Obviously, everyone this morning on the green scene is excited that Al Gore and Co. came away with the Oscar for Best Documentary. In many ways, the Academy allowed Gore a generous amount of exposure throughout the evening — from jokes to walking the stage with Leonardo DiCaprio to announce that the Oscars had 'gone green.' If you visit the Academy's page on the subject however, there is a lot more type spent on 'How You Can Help The Environment' rather than on what the Oscars did specifically to change things. The only thing I could find online was a reference to the fact that the Oscar program was printed on environmentally-friendly paper. According to E!, "A note from Oscar producer Laura Ziskin, on page 35, points out that tonight's paper products were selected "with a sensitivity toward reducing the threats we face from global warming." Hooray. Only, the program apparently also wasted 50% of the paper it used. "The official Oscar program is, in a word, odd. It's this big long rectangular thing that you don't open, but rather flip through at the corners, thereby wasting about 50 percent of the dedicated paper." Bummer.
Still, the arrivals should have been a little greener this year, right? Well, to a degree, yes, I did spot several hybrids (have not yet managed to determine who arrived in the Tesla Roadster) but anything eco-friendly was again dwarfted by the usual suspects of black limos, SUVs and Lincoln Town Cars.
The Gore camp's acceptance speech was light and to the point. I especially like that it wasn't too preachy or political. Al's been doing a great job lately of blending party lines and attempting to stay (carbon) neutral on the subject. You can view the acceptance speech here thanks to the guys and gals over at Thinkprogress and their quick uploading.
Additional exposure for Inconvenient Truth came from Melissa Etheridge winning Best Song for "I Need To Wake Up". Her performance was only second to the DreamGirls number (I have to give vocal accolades to Beyonce there) and featured the eco-friendly tips from the movie's credits behind her. It was a nice addition and wasn't a distraction to the music. Her quote from the night (in relation to why she should win) was great. "I managed to rhyme An Inconvenient Truth with youth."
Beyond the above, there wasn't much else to celebrate on the environmental front. (Though more information on how green the event was may trickle down over the next couple days) It would be great if next year, the entire event could go carbon neutral with efficient lighting, massive recycling, a committment to offering alternative-fuel vehicles as a free option for the red carpet, and more celebs wearing sustainable fashion. We need to get some more Stella McCartney designs out there! Overall, however, it was a step in the right direction and I'm hopeful that a 'greening of the Oscars' will become a yearly tradition and not some one-time trend to soak up the hype. Congrats to Gore and company on their win. Let's hope his own rising star continues to influence others to make a difference for the world.
Tags: Activism, celebrity, Climate Change, green, oscars, Television
- Uncategorized

February 26th, 2007 at 7:56 pm
Stella McCartney dresses, indeed. Anyone want to loan me a few grand?
Did y'all hear about the SEQUEL to Inconvenient Truth?
<A href="http://todbrilliant.com/inconvenient-truth-wins-oscar-sequel-announced/">MORE INFO HERE</a>.
February 27th, 2007 at 1:55 pm
Hey, I saw that you had mentioned offsets and I wanted to let you know that there is a new report published this last week on the offsets industry, The Carbon Neutral Myth - Offset Indulgences for your Climate Sins. Free download from http://www.tni.org
Carbon offsets are the modern day indulgences, sold to an increasingly carbon conscious public to absolve their climate sins. Scratch the surface, however, and a disturbing picture emerges, where creative accountancy and elaborate shell games cover up the impossibility of verifying genuine climate change benefits, and where communities in the South often have little choice as offset projects are inflicted on them.
This report argues that offsets place disproportionate emphasis on individual lifestyles and carbon footprints, distracting attention from the wider, systemic changes and collective political action that needs to be taken to tackle climate change. Promoting more effective and empowering approaches involves moving away from the marketing gimmicks, celebrity endorsements, technological quick fixes, and the North/South exploitation that the carbon offsets industry embodies.
February 27th, 2007 at 3:28 pm
Last August alone, Gore burned through 22,619 kWh—guzzling more than twice the electricity in one month than an average American family uses in an entire year. As a result of his energy consumption, Gore’s average monthly electric bill topped $1,359.
September 5th, 2007 at 12:47 pm
It’s hard to transpose Red Carpet into “green” just like that. Al Gore is very well oriented over celebrity endorsements, perhaps they can chance something if they unite forces. But it looks like there is still a lot of work ahead and time is not our friend right now.