Warner Music Group Singing A Green Tune
If you're one of the few people in the world that still purchases music on a CD (and granted, that's the majority of you), then you'll be happy to know that one music label is planning on greening the packaging containing your tunes.
Warner Music announced earlier this month that all of its CD and DVDs sold in the U.S. will use environmentally friendly paper packaging by the end of March. The paper will contain post-consumer recycled fibers, not originate from clear-cut timber or virgin forests, and will not be manufactured with pulping caustic that contains mercury.
And that's only the first phase. Working with the National Resource Defense Council, Warner is also increasing its use of recycled-content paper, converting more paper materials to electronic formats, and encouraging company-wide recycling. Additionally, they are working on initiatives to reduce their overall carbon footprint in relation to greenhouse gas emissions. For instance, this year's post-Grammy awards party was completely carbon neutral. Not bad, right?
The press release contains a bunch more goodies pertaining to their future greening activities, but overall, it's encouraging to see a music company take such steps. The real evolution and green embrace will happen when music and movies are no longer sold in packaging, but online. Till then (and it's coming), this is a positive step in efficiency and resource management. Hit the jump for more.
via Maria Energia
Tags: Business News, Climate Change, Conservation, music, packaging, paper, recycle, recycled
- Uncategorized

